Christakis introduces the concept of Structured Design Process (SDP) [1]. In the case study "Anticipating Alternative Futures in Energy Efficiency", Christakis applies the SDP to collaboratively brainstorm, with stakeholders, possible influential factors for promoting energy efficiency in the Pacific Northwest. The SDP is then applied to assess the plausibility of the ideas and determine interrelationships between them. Then, collaborative brainstorming produces a set of possible options for promoting these factors. Finally, individual and group voting reduces the set of options and produces a Consensus Regional Future.
This case study essentially tells a story of consensus building. There is potential in the SDP to leverage the power of collective knowledge. More knowledgeable team members can guide the less knowledgeable. However, there is also potential that the process simply captures common beliefs or the politically correct values that members feel they should promote. Anyone implementing the SDP should take measures to avoid "group think".
[1] Christakis, A.N. and Bausch, K. (2006). How People Harness Their Collective Wisdom and Power. Information Age Publishing, Connecticut.
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